We visited one of our favorite cities to shoot the The WayWard Way x Highchamber editorial. London was the backdrop for a shoot with our favorite looks, custom leather jackets by Highchamber and of course our custom footwear from WayWard Customs.
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The WayWard Way Summer 16 Editorial #Girlgang
It is time for The WayWard Way Summer 16 Editorial called #Girlgang. This time we took four models to our hometown of The Bijlmer, Amsterdam. The shoot was all about sportstyle and old skool streetwear, so big logos and a basic colorscheme is what we went for. It is all about girl empowerment it’s all about the #Girlgang. Continue reading The WayWard Way Summer 16 Editorial #Girlgang
Menswear editorial #1
We got another editorial for you guys. It is a menswear editorial that focuses on the fear of growing old in a melancholic way, but still has a slight playfulness to it. This time we even worked with an international team since the photographer and MUA are from Finland. Continue reading Menswear editorial #1
Recap The WayWard Way One Year Anniversary
On the 26th of November we celebrated our one year anniversary! To give our guests some amazing things to see next to the drinks, bites and tunes we gave them a exclusive look at our brand new The WayWard Way FW15 editorial and our custom sneaker collab with GirlonKicks.
Meanwhile DJ Dieux Pere was turning up on some amazing old skool R&B and Hip Hop tunes, just how we like it! And we had an amazing Thai restaurant called Boi Boi that is located in the East of Amsterdam provide us with some killer dishes! Definitely worth a visit when you come to Amsterdam. Continue reading Recap The WayWard Way One Year Anniversary
The WayWard Way FW15 editorial
Oohw yes it’s finally here! We are very proud to announce The WayWard Way FW15 editorial.
This time we took to the city of Rotterdam to show you the best looks for Fall/Winter 2015. The shoot was all about materials for us, we wanted to show the difference between the textures which is why we choose not to work with color just black, white and grey. It all fits the vibe of ‘The WayWard Way’ because its all about what you want to wear and how you want to wear it.
Continue reading The WayWard Way FW15 editorial